Client
Patrick Lencioni & The Table Group
Services
Marketing strategy, email, social, paid ads.
Year
2022-2024
Our co-founder & CSO Craig worked as a fractional CMO for Pat and The Table Group, helping lead and implement the marketing strategies and tactics for the growth of Pat’s newest product, The 6 Types of Working Genius. This project included the launch of Pat’s book to best-seller status, the growth of their email list from 130k-1M+ (while maintaining avg 55% open rate), and the rise of Working Genius to the go-to workplace assessment for companies around the world.
The project of organizing and scaling Working Genius started with honing in on the unique value proposition for the project as a competitor or companion to other common assessments like Myers-Briggs, DISC, Enneagram, etc. Then we applied that unique value proposition across web, social, and paid advertising while increasing and normalizing the frequency of emails and social posts to take advantage of the ground-swell of organic interest and traction.
